How Flodesk bootstrapped to $27,000,000

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Hey, hey - it’s Mike! 😁

Flodesk is doing $27,000,000 in ARR, and today, you’ll learn about some of the strategies they actually used to scale it.

Let’s break it down!

• Pre-selling before launching

• Viral Loop marketing

• Community building

• Affiliates Marketing

TLDR: watch the video!

1. Pre-selling before launching

Before actually building and launching their software, they took a customer-centric approach by conducting numerous interviews with potential customers to understand their needs and pain points.

Doing interviews is one of the best ways to do so because, in those 1-on-1s, you get to feel and see the pain points of your potential customers to figure out how to best solve those problems with the features of your product.

After they talked to dozens of potential customers, they came up with a beta version of the product and offered a special discount rate which allowed those early users to sign up to a deal.

This not only helped finance the product's build but also made the product roadmap clearer.

2. Viral Loop Marketing

Flodesk adds a link and mentions to the footer of their templates that says: “Made with love and Flodesk”

Apparently, around 83% of all Flodesk users leave it on.

This means that Flodesk can benefit from the growth of its own users:

Because if they grow their email list, more and more people will be exposed to Flodesk.

Resulting in more eyeballs for Flodesk.

Which leads to more sign-ups for Flodesk.

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Let’s continue the breakdown! 💪

3. Community Building

One of the things they did early on was building a community on Facebook to connect Flodesk users, which now has almost 19000 members

Now, through this group, Flodesk created a super engaging and supportive community around their product, which inevitably creates loyal users and ambassadors.

Which helped with the last strategy:

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4. Affiliate marketing

The community and user base they’re building will likely share their affiliate links with others in the space, most of them being creators anyway, using Flodesk’s email marketing software to reach their audience.

If you look up Flodesk on YouTube, for example, you’ll find dozens of videos with affiliate links promoting Flodesk:

So, by breaking down the amazing growth of Flodesk, we learned 4 things:

• Pre-sell your product before launching to validate

• Implement Viral Loop marketing to get leads on autopilot

• Build a community around your product to create ambassadors

• Then launch an affiliate marketing program to incentivize users to share your product with their audiences

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Mike
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